Crowdfunding + Cooking (for Youtube) / Web recipe + promotional
Melt is Aberdeen's famous grilled cheese shop, owned by Mechelle Clark.
Mechelle came to us looking for a Video for her Crowdfunding Campaign to get the Melt Mobile. The concept was simple – present Mechelle, let people know about her journey from unemployment to successful business owner and showcase the shop and her delicious food.
The campaign was a success and our long-term relationship was born.
We've since created an ongoing series of Cooking videos, in which Mechelle shares some of Melt's recipes and cooking tips, mixed in with a story or two about herself and her passion for food. As well as short promotional videos to showcase some of Melt's best sellers and tease your taste buds.